Myths of Business2Business Sales #1: “Great Relationships”

Myths of Business2Business Sales #1: “Great Relationships”

The world is full of sales people who claim, quite proudly, to have great relationships with their customers.  If that were true, it really would be great.  But unfortunately, “great relationships” is too often a veil that sales people hide behind to keep from...

Dealing with Difficult Customers

A difficult customer – someone who is angry or upset – can be one of the most challenging and rewarding encounters for most companies.  If your people handle the situation well, you will often gain a long-term customer.  Mishandle it, and you’ll watch the situation...
Does every sales person have his own ‘style?’

Does every sales person have his own ‘style?’

By Dave Kahle  “I have my own style of selling.” That is a remark I have heard a number of times, usually from relatively inexperienced sales people. What they usually mean is something like this:  “I don’t have any real system to what I do, I don’t want any scrutiny,...
Q & A for Sales People:  Low Price (QA-S-15)

Q & A for Sales People: Low Price (QA-S-15)

By Dave Kahle  Question: What is the best way to deal with a customer who only wants to hear lower prices? Answer:  First, let me question the accuracy of your interpretation.  There are very few customers who only want lower prices.  One of the reasons why we hear...
Etiquette in Sales…

Etiquette in Sales…

 Question & Answer for Sales People By Dave Kahle  Q,  I’m new to sales and to business in general.  I don’t want to make a “manners” or “etiquette” mistake that could cause problems.  Are there any special rules for business etiquette that I should know about? A...