Improving your Sales Team has never been easier with our online sales training.

The Sales Resource Center

Improving your sales team has never been easier, more economical, and more predictable. Take your sales force to a higher level with our uniquely designed online sales training programs.

Gabriel Curry

“Transformed our company”

Gabriel Curry, President HUB Industrial

“Five-fold increase…”

Jeff Short, K&W Tire Company

“30% year on year increase”

Adam Peterson, Real IT Solutions

“20% increase…biggest year ever…up 73% in key accounts…”

Courtney Enser, Millcraft

“Transformed our company”

Eric Leggert, Modern Builders Supply

Online Sales Training

Online Sales training

Lead Your Team to Sell Better Than Ever Before.

You will get the best practices of B2B and Wholesaler Distributor online sales training in a simple and understandable sales system. Our sales training is actually a Sales Performance System. 

Although sales skills and strategy are crucial elemtents, there is more. It unique and delivers the content in bite-size pieces. Application exercises help embed the processes and practices into sales behavior. One of your sales managers is required for each group.

This System makes it easy for management to know how to manage for performance. Your monthly AEF meetings (Accountability, Encouragement, Follow-Up) ensure that the concepts are turned into changed behavior. They are pre-formatted for you saving you hours of preparation time.

As a result, you attain exceptional results. 

B2B Selling

Proprietary B2B Sales Strategies to Bring Dramatic Results to You and Your Team.

For over 30 years we have helped B2B sales teams perform at higher levels. We’ve compiled a set of the most effective principles, processes, practices and tools into a B2B selling system that can enhance a career and transform a sales team. Read the testimonials. Our results are exceptional! We don’t just teach you to sell, we empower you to Sell Better.

Our Top Selling Program:
Wholesaler Distributor Selling

Proprietary Wholesaler Distributor Sales Systems that bring You exceptional results.

Few sales trainers understand the unique challenges of the wholesaler-distributor sales process. For decades we’ve empowered distributor salesforces with a selling system that is based on the unique sales process of multiple calls, with multiple products, to a defined customer base. We’ve compiled a set of the most effective principles, processes, practices and tools into a wholesaler-distributor selling system that can enhance a career and transform a sales team. Read the testimonials. Our results are exceptional! We don’t just teach you to sell, we empower you to Sell Better.

Sales Skills

Planning & preparing, targeting accounts, key account penetration – these sales skills take sales to a new level.

Way beyond the basics, we provide higher-level sales skills to vault results to exceptional levels. Lots of people can teach you the basics of selling. We enhance those basics with proven strategies to target accounts, acquire new customers, penetrate key accounts, manage time more strategically, and more. The results put our training in a class by itself.

Sales Process For

Sales Process For…

Key, proven higher-level sales processes. We show you how to do it, not just what to do.

Step-by-step, how-to processes for building relationships, penetrating key accounts, targeting accounts, acquiring new customers, strategically managing time,and key sales skills. It’s one thing to know it and it is another to be able to do it. Our online sales training focuses on changing behavior with our how-to processes.

Sales Training Time Management

Job Training For…

Job training for: field salespeople, proactive inside sales people, and sales managers – to help you learn to Sell Better!

Ultimately, the job of the field salesperson and the inside salesperson is to bring revenue into the company. We equip them with a selling system composed of powerful principles, the best practices of their jobs, how-to processes, and proven tools to help them excel at their jobs. Our training goes beyond training people for their jobs, we train them in how to do their jobs well.

Unlock Your Sales Potential Today

At The Sales Resource Center, we believe that every sales team has the potential to excel. Our innovative training programs are designed to empower your team with the skills and strategies they need to thrive in today's competitive market. Whether you're looking to enhance your existing skills or completely transform your approach to sales, our expert-led courses provide the tools and insights necessary for success. Don't wait for opportunity to knock; create it with our tailored training solutions.

Happy Customers

“Dave’s teachings are also practical. As we go through the lessons, questions, practice sheets, and the monthly meetings — there is a dynamic created that goes beyond knowledge… because people are giving input to each other and sharing real life experiences — what’s working, and what’s not working. You might think that this would happen naturally between colleagues; but it doesn’t. My team is really working together to apply the training in ways that are practical. This training has great accountability structure built in and this is part of the reason my team is so motivated in their development. They can’t fake their way through. All the managers, the sales persons, and their peers know whether or not each individual has put in the work and done the training each month.”

Brian Balasko
Vice President of Sales, Modern Builder’s Supply

Immersion online sales training does a great job helping our people qualify accounts, focus on the right accounts, and stop spending time on accounts that are never going to grow. Dave’s training gets you where you need to be. It’s very difficult for sales personalities to change their focus – but the way Dave teaches these things, our sales people are suddenly able to change their paradigms. Dave’s Immersion almost rewires their brains, to the point that they’re open to suggestions. Sales people often form bad habits that stick with them for life. Some of the more experienced sales people can spin their wheels on accounts that suck the life out of them. Dave’s training has helped immensely to help them rewire and drop the bad habits. Their eyes are opened and the light bulb comes on.

Rex Ringle
General Manager, Millcraft

“Before Immersion we were doing things via intuition, almost flying by the seat of our pants – without structure. Immersion has helped us organized ourselves and get a plan together that helps our sales people how to prioritize and understand the expectations. This is really helping. We recently onboarded a new sales person, and had them use the Immersion Catch-Up System. They were blown away by how powerful this was to get them started in their new position. Things are so much smoother now, and there’s better collaboration and communication.”

Sarita Coutts
Marketing Director, McKenna Distribution