4 Rules to Protect Your Good Accounts From the Competition

4 Rules to Protect Your Good Accounts From the Competition

Question:  Because of the slow down in my market, my competitors are trying to gain business anywhere they can. They are more active in my good accounts than ever before.  How can I protect my good accounts from the competition? Great question.  This is a major threat...
First Steps to Effective Sales Planning

First Steps to Effective Sales Planning

Most salespeople love to be active – out in their territories, seeing people, solving problems, putting deals together.  This activity orientation is one of the necessary characteristics of a sales personality.  A day sitting behind a desk is their idea of...
How Many Sales Calls – A Formula to Follow

How Many Sales Calls – A Formula to Follow

Question: What is the ideal number of sales calls for a current customer? How many sales visits should I make on a regular basis to retain their loyalty?  Answer: Here I go again with my stock answer:  It depends. So many questions in the world of professional sales...
6 Keys to Being a Professional Salesperson

6 Keys to Being a Professional Salesperson

I often hear my clients lament that they wish they had a more professional sales force.  That idea of a “professional sales force” gets a lot of conversation in sales management and sales executive circles.  But what exactly does it mean?  And why is it a good thing?...
Be Important to Manufacturers and Your Customers

Be Important to Manufacturers and Your Customers

In this rapidly changing world, new sources of competition surface continually. Many manufacturers have shown an increasing tendency to take the best customers direct and compete with distribution for the largest customers.  In many places, competition among...