I wish I had a dollar for every time I was asked that question in a sales training session. It’s certainly one of the most common questions I hear coming from professional sales people – and their bosses. There are a variety of answers — too many for just one...
Question: It seems like the price is even more an issue today than ever before. In this environment, how do we get the margins up to increase the bottom line? Answer: Thanks for the question. Believe me; I understand the constant pressure on your price. I wish...
“I’m concerned about what my competition may be doing. I know I should be aware of what they’re doing, but I’m not sure how I can find that out.” This is an issue that’s growing in importance. Our industry is heating up and becoming more competitive. All around us...
Question: A customer (a contractor) has given me and one of my competitors five minutes to present our respective products to him. I know all the features and benefits of the product, but I don’t want to be like everyone else and give him what he’s heard before. At...
Question: How can I set sales goals with any degree of reliability when this year’s economy is so uncertain? Answer: I can appreciate your problem. The economic atmosphere is so uncertain it’s difficult to predict what is going to happen even a month from now. But...
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