Be Important to Manufacturers and Your Customers

Be Important to Manufacturers and Your Customers

In this rapidly changing world, new sources of competition surface continually. Many manufacturers have shown an increasing tendency to take the best customers direct and compete with distribution for the largest customers.  In many places, competition among...
Wholesaler/Distributor Sales Strategies

Wholesaler/Distributor Sales Strategies

Power Strategies for Wholesaler Distributor Salespeople Selling for a distributor places you in a unique environment.  While it’s true that many basic sales principles apply to you, there are additional complications arising out of your position as a distributor...
Salespeople & Responsibility for Collections

Salespeople & Responsibility for Collections

Q. How much responsibility for collections should a salesperson have?  A. Good question.  This is one that comes up on a regular basis when I’m working with a client to refine their sales compensation plan.  It usually is expressed something like this:  “Should we...
Developing Your Sales System – Creating a Partner

Developing Your Sales System – Creating a Partner

The ultimate goal of every sales system is to develop and nurture a handful of ‘partners.’ These are customers who are so committed to you that they form the foundation of your revenue. Let’s unpack this. What’s a partner? A partner is a client who has developed an...