B2B Sales Myths: Great Relationships

B2B Sales Myths: Great Relationships

The world is full of B2B  sales people who claim, quite proudly, to have great relationships with their customers.  If that were true, it really would be great. But unfortunately, “great relationships” is too often a veil that sales people hide behind to keep from...
Leverage – one key to taking your business to a higher level

Leverage – one key to taking your business to a higher level

Whether you are a small business person, or a professional sales person, you can utilize a powerful strategy to take your sales performance to dramatically higher levels — leverage. Leverage revolves around the idea of multiplying the effects of some effort. ...