Be Important to Manufacturers and Your Customers

Be Important to Manufacturers and Your Customers

In this rapidly changing world, new sources of competition surface continually. Many manufacturers have shown an increasing tendency to take the best customers direct and compete with distribution for the largest customers.  In many places, competition among...
Capturing the Impenetrable Account

Capturing the Impenetrable Account

How do I sell to an account that is firmly in the hands of a competitor – an impenetrable account? In one form or another, I hear that question at almost every sales seminar I teach.  It’s a great question, reflecting one of the most perplexing and frustrating...